Aims and Scope

The EuroMid Journal of Contemporary Marketing and Innovation (EJCMI) publishes high-quality, original research that advances knowledge in contemporary marketing, with particular emphasis on innovation, digital transformation, and data-driven marketing. The journal aims to bridge academic research and managerial practice by disseminating rigorous theoretical, empirical, and applied studies that address current and emerging marketing challenges in both developed and emerging markets.

EJCMI welcomes interdisciplinary research that contributes to the understanding of marketing strategy, consumer engagement, technological innovation, and sustainable business growth. Topics of interest include, but are not limited to:

  • Strategic Marketing
  • Digital Marketing and Social Media Marketing
  • Consumer Behaviour and Customer Experience
  • Marketing Analytics and Business Intelligence
  • Artificial Intelligence and Machine Learning in Marketing
  • Branding and Brand Management
  • Customer Relationship Management (CRM)
  • Integrated Marketing Communications
  • Marketing Innovation and Emerging Technologies
  • E-commerce and Omnichannel Marketing
  • Sustainable, Green, and Responsible Marketing
  • International and Cross-Cultural Marketing
  • Retail, Services, and Hospitality Marketing
  • Influencer, Content, and Creator Economy Marketing
  • Mobile, Interactive, and Experiential Marketing
  • Marketing Performance Measurement and Metrics
  • Product Development and Innovation Management
  • Pricing, Sales, and Distribution Strategies
  • Marketing Ethics and Consumer Privacy
  • Entrepreneurship, SMEs, and Start-up Marketing

The journal welcomes a broad range of scholarly contributions, including empirical studies (quantitative, qualitative, and mixed-methods), conceptual and theoretical papers, systematic and narrative literature reviews that provide novel insights into contemporary marketing theory and practice. EJCMI particularly encourages research that demonstrates practical relevance, methodological rigor, and meaningful contributions to both academia and industry